The market is changing everyday and if marketers don’t evolve with them, the business or brand can fall behind.
Here are top marketing trends of 2017 you must follow along with (several different ways to implement each of them) if you want to stay ahead of the curve as the new year unfolds.
1. Interactive Content
Creating content that finds ways for consumers to actively participate rather than passively consuming. This includes quizzes, polls, surveys, infographics, brackets and contests.
2. Think Mobile First Strategy, Not Mobile Friendly
The future is mobile. Cater your marketing strategies from desktops to mobile devices so you don’t miss out on a massive advertising opportunities.
3. Video: No Longer Optional
We now live in an era where almost everything is in video and it’s time we should embrace it.
4. Influencer Marketing
Consumers tend to trust recommendations from people they see as influencers, establishing credibility through social media and advertising. Influencers associate themselves with brands because they truly believe in them, and that trust is passed on to its customers.
5. Live streaming
The bandwidth dedicated to video traffic is expected to make up 74% of internet use this year. This fact combined with other trends, leads us to believe that live streaming will continue to experience strong growth in 2017.
Chatbot technology has become much more sophisticated. Investing in artificial intelligence (AI) that has significant amount of resources programmed and installed that provide users with news updates, personalized responses and more.
Funding for AI is expected to triple in 2017, according to CBI Insights.
7. Virtual and augmented reality
Remember the big sensation Pokemon made in 2016? This phenomenon successfully merged online into the real world, while driving real business profits.
8. More personalized content
Segment your content to reach different types of audiences members based on their preferences, habits, etc.
9. Native advertising
Native advertising tends to be more effective because your integrating your advertising efforts into content that already provides value to readers and viewers.
Look for ways to tell a story that connects with consumers, looking at the larger narrative. Don’t just send raw links and blast them with ads.
10. Marketing automation
The first rule of any technology used in a business is that
automation applied to an efficient operation will magnify the
efficiency. The second is that automation applied to an inefficient
operation will magnify the inefficiency .
~ Bill Gates
Not only is automation efficient and effective, it’s also becoming extremely powerful and popular among marketers and businesses who are looking to scale and expand.
11. Purpose driven marketing
Add a feel-good element to your story. Brands with nonprofits, charities, or set up internal programs that “give back” in some way have a much stronger presence because their story resonates with the hearts of consumers. Toms shoes, for example.
12. Dark social
The hardest part about tracking traffic, conversions and shares is that you’re not always sure what the sources are. People are sharing a lot of content with each other, you may want to invest in tools, such as Click Magick or Google Analytics, that can measure, to some degree, where this “dark” traffic is coming from.
13. Embrace Internet of Things(IOT)
Should your refrigerator talk to you to inform you that your out of milk?
Everyday objects are beginning to connect to the internet, and this trend is going to open doors for brands and marketers to integrate with the everyday lives of consumers.
These marketing trends are all opportunities, in one form or another for all business models. Some of these trends are new technologies you can use to better reach your audience, while others are strategic approaches that are particularly powerful in the modern era.
I highly recommend you consider integrating these marketing strategies into the fold of your own campaigns; not all of them will be relevant to your brand, and not all of them will end up being effective, but they’re all worth considering for your broader campaigns.
What do you expect for 2017? I would love to hear your marketing trends prediction for the coming year.