Do’s and Don’ts of Email Marketing

Here are some email marketing do’s and don’ts that I think every marketer should keep in mind if they want to successfully reach their audience and convert those leads into sales!

Do #1: Be yourself.

Take a chance and be creative with your emails and posts. Let your colors and personality shine through. Help people see what makes you different from the competition, and that’s by being yourself.

Do you, because no one else is doing you.

“The most important to remember is to be authentic, to be yourself. That authenticity is what will give you your greatest chance in success

-Gary Vaynerchuk

Do #2: Dedicate time to learn how email marketing works.

There are a lot of email marketing tips available online, it’s not very complicated if you take the time and educate yourself. Information varies anywhere from free content, e-books, training videos to paid courses to complete at your convenience.

Do #3: Listen to your readers.

Don’t just email and disappear. You have to actively engage with your readers and convert them into satisfied customers. Paying attention to what your customers have to say, allows you to uncover problems or issues you didn’t know existed, giving you the opportunity to solve it.

Do #4: Use automation for consistency.

When it comes to posting, your message and how frequently you email, consistency is key to success with any email campaign. Plan for what content you’re going to post and how often you’re going to post, then stick with it. This should ideally be two, maybe three emails per week. You don’t want to give off a spamming feel to your campaign.

Do #5: Engage with your audience.

Make sure your content is interesting, useful, and relatable for your readers. You should be checking all your channels daily, weekly, and monthly for comments or complaints, so you can respond to them effectively.

Do #6 : Focus on quality not quantity

While emailing your list should be regular and relatively often, when given a choice between quality and quantity, always go for quality. You want to keep it short, sweet and too the point. Part of quality is promoting the personality of the business, the owner, and the team.

  • About 80% of the content in marketing should build relationships and brand awareness
  • The other 20% should be directly promotional, offering discounts, free trials, promo codes, even announcing a new product or service

Do #7: Track and measure everything.

Keeping track of analytics is strategically important for any business. By doing so, it can ultimately improve your content marketing efforts, which can lead to increasing revenues.

You will need to know which metrics to track and analyze, and how to do so.


Don’t #1: Start without a clear strategy.

You want to identify your business plan and long-term objectives. Take a close look at your company’s overall needs and decide how you want to use social media to contribute to reaching them.

Don’t #2: Don’t pretend like you know it all.

My advice for those who are starting is to create and document content from personal experience, failures, and successes. Tell us your journey. Don’t try to sell something your audience information you have no knowledge or expertise in.

You’re not going to fool anyone, but look foolish.

Don’t #3: Be Pushy.

Provide users with solid information about your product or services, tell your story in a natural organic way, and let them decide to engage you. If you believe in your product or service and you get that information across in your content, your audience will believe in it as well.

Don’t #4: Spam your list with sales and offers to products.

Email should be used to inform and show your expertise, not to hard sell. Don’t overwhelm your list with too much information; carefully consider the content you are sharing.

Before you send and email, ask yourself-  is what I’m sharing useful, interesting, informative, entertaining or will it help my audience to connect with me/ or my brand?

Don’t #5: Forget to thank people

Thank people and develop a deeper relationship:

  • When they become a fan/ subscriber.
  • When they reply to your email.
  • When someone comments on a post.
  • When you have an event where your fans help out.
  • Any part of the day that you think your fans are listening.

Don’t #6:  Forget Your Spelling.

Poor speling and grammer loks unprofesional and its a turrnoff for cusomers.

Alright, to help you avoid a mistake like the sentence above, you should read your content out loud over and over again, before publishing to make sure there isn’t any errors. The best option is to ask someone to go over your text to double check and make sure you convey a clear message.

Don’t #7: Don’t Post Randomly.

Random emails from businesses can be confusing. Potential customers need a regular and a relatable relationship with businesses online. They need to recognize the business, know what it offers and what they can expect before they are willing to engage.